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In keeping the exchange rate constant calculations, sales for the quarter was essentially flat with last year, which is more stable performance in Greater China, sales growth of about 5%, sport performance and sport fashion series has become the main driving force of growth. Colin Currie adidas Gro Cheap jordans online air jordan 11 blackout for sale up director, general manager of Greater China, said:. "Solid financial performance continue to support healthy growth since our launch three years ago, 'the road leading to the 2015' strategy since, we have strengthened in all key categories their status, and across the country to expand our retail business. This is the annual harvest adidas solid start. Later this month, we will launch the largest ever in the FIFA World Cup 2014 is approaching scale propaganda offensive football category in our marketing activities and product concepts embodied the strength and density clearly show and demonstrate our efforts to achieve 'the road leading to the 2015' strategic objective to achieve greater success in the journey. " constant exchange rate basis, first quarter of 2014, adidas Group sales remained stable constant exchange rate basis, the first quarter of 2014, Group revenue remained stable. Currency exchange brings a significant negative impact on sales in euro settled. Compared with the 3.751 billion euros in 2013, the first quarter of 2014, Group revenues decreased by 6% to 3.533 billion euros. "From our first quarter financial results can be seen, as we expected, 2014 was a challenging start to our TaylorMade - adidas Golf strategic changes made to market and currency the negative impact of exchange brings denied a strong performance, particularly the performance of the emerging markets and its own retail, "adidas Group CEO Herbert Hainer stated," Although we still wary of currency exchange rate movements and on our financial condition influence, I still look forward to a strong performance in the second quarter, the Group entered a period of growth and make a sustained and motivated on this basis. " calculated according to the exchange rate unchanged, due to increased sales of adidas products, wholesale revenue increased 1%. Since the adidas and Reebok product sales showed a double-digit increase in retail sales compared with last year, an increase of 22%. Since the TaylorMade golf products -adidas double-digit sales decline, other operating income decreased by 27%. This decline was mainly due to the Group TaylorMade golf products -adidas implement a strategic change, so readjust critical shipments, product and delivery period in accordance with market demand patterns. Calculated according to the exchange rate unchanged, music step product revenue also fell, while Reebok hockey series -CCM phase increased over the previous year. Currency exchange branches of Euro-denominated sales revenue had a negative impact. constant exchange rate basis, gross profit margin fell 1.0 percentage points 2014 In the first quarter, the adidas Group gross margin fell by 1.0 percentage points to 49.1% (2013 level: 50.1%). The main reasons for this situation are: more unfavorable hedging rates, because the prod cheap jordans for sale uct and delivery period of strategic change caused by TaylorMade - adidas Golf products, lower profit margins, due to the negative impact of currency devaluation and higher input costs . Currency devaluation effects are mainly related to Russia / CIS market, in these markets, sales and gross profit by the Russian ruble against the euro and the dollar depreciation obvious negative impact. Compared with the previous year level of ? 1.881 billion, the first quarter of 2014, the adidas Group gross profit fell 8 percent to 1.736 billion euros. Group shareholders based on net income fell 34% 2014 In the first quarter, the Group's shareholders based on the net income from the 308 million euros in 2013 fell to 204 million euros, equivalent to 34% of the decline appeared in last year basis. 2014 first quarter, the Group tax rate rose 1.4 percentage points to 28.9% (2013 level: 27.5%), which is mainly caused by a combination of poor earnings. constant exchange rate basis, sales revenue growth In almost all regions constant exchange rate basis, first quarter of 2014, adidas Group sales revenue growth in all regions except North America. adidas Group's 2014 full-year guidance confirmed target calculated according to the exchange rate unchanged, adidas Group sales revenue in 2014 is expected to grow at a high single-digit rate. In particular, this year's major sporting events will actively promote the growth of the Group's sales revenue. 2014 FIFA World Cup in Brazil as an official partner, during the game, adidas will be the most visible brand, and in the soccer category terms, adidas sales are expected to hit a new high. In addition, adidas Group, a high fast-growing emerging markets exposure and expanding retail network, will also bring a very favorable impact on sales revenue. Expected exchange rate will lead to a significant negative impact on the euro-to group sales. 2014, the adidas Group gross margin is expected to increase to between 49.5 to 49.8% level (2013 level: 49.3%). Most departments are expected gross margin increased. High profit growth in emerging markets is expected to be higher than the growth in more mature markets, adidas Group, favorable pricing, product and regional sales mix will promote growth in its gross margin. In addition, Reebok brand will also bring a positive impact on gross profit margin growth. However, the unfavorable exchange rate differences on hedge worse than the previous year's rate, Russia and Argentina and other emerging markets as well as our cost of sales increased labor costs will be partially offset by the positive impact. Under the influence of these factors, compared to the 2013 Group shareholders ? 839 million based on net income (excluding the goodwill impairment loss), shareholders' net income in 2014 will be between 830 million to 930 million e cheap jordans uros of Room. This means that the basic earnings per share will remain at between 3.97 to 4.45 euros. About the adidas Group adidas Group is a global leader in the sporting goods industry, we have a set of core brands, such as adidas, Reebok, TaylorMade, music stage and Reebok-CCM Hockey and the like. 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The existing black and white photographs, there are many Adi crossed the line or jump hurdles scene, he Herzogenaurach a local football team. Sports for Adi, not just a hobby - sport itself is very important and is a natural and necessary part of a healthy lifestyle and preferred. "A healthy mind in a healthy body" can be called his motto. It is recognition of the value of Adidas sports (approximate time by the British middle class love Corinthian spirit) to guide him toward his chosen profession. In 1920, he gave up at the bakery when the apprentice's future, in his mother's laundry room set up a studio, started his shoe test. Herzogenaurach then there are numerous shoe factories, but from the beginning, Adi bent mainly used in sports shoe manufacture. As for raw materials, the use of all waste and debris Adi his bike in the long journey to find and collect the First Wo jordan 3 katrina 2018 rld War legacy of the late variety of surplus equipment. Particularly valuable is rubber, it was all he got from discarded automobile tires and petrol bombs in the US military. His father was a local shoe factory foreman, strongly opposed to his son entered the footwear industry, because with his painful experience, he understood that in this town and opened a shoe factory closed down fast frequency staggering, and bread baking is a have future craft, his reason is "when people need bread." But it is clear that he failed to stop, and finally, when he saw his son at home, toiling in the laundry room, or give him some useful advice. Adi accepted his father's suggestion, pull a few friends to help his small workshop, including Carl? Serling, he was a local blacksmith, as Adi first design (for yourself a pair of running shoes) produced a small piece of metal tacks. Slowly, Adidas small workshop started commercial production, finished his first important is "with chrome yellow leather sole canvas shoes," was one pair sold 1.5 Reichsmark. These shoes in the market with great success, his business has been well maintained until 1924, the year he invited his brother Rudolf joined the fledgling enterprise. Rudolph resigned from a local leather company's sales, and with my brother set up a new company - Dassler Brothers, specializing in the production of training shoes, soccer shoes and running shoes. 1928, unveiled the Olympic Games footwear consumers in Europe and was now quite different. No one will be wearing sneakers appear in public, unless it is specifically to the movement for the purpose of the occasion. So, the brothers in the pursuit of passion and dreams of the road, they have to understand that deliberately restrict their target market, do that little one in this huge footwear industry. Early in his workshop Adi busy time, pushing his main motivation is a belief: his choice of this relatively small market has great room for improvement. Then sneaker design is very preliminary, those shoes he wore in the growth process are both cumbersome and not comfortable, and sports shoes in the 1920s also did not properly reflect the different requirements of different sports, such as sprinting, long-distance running, high jump and soccer. Adidas sports mechanics with love and understanding, which is deeply felt whom he can contribute to the field, he can make his own design in full compliance with the requirements of each sport, thereby enhancing sports performance athletes. When he was seriously considering this new career, he increasingly focused on a simple idea, it is to create high-quality shoes to improve athletic performance. It was - and still is - the essence of the Adidas brand. At first, the brothers Adi and Rudolf league run fairly smoothly, Dassler brothers is a strong character, though often disagreements, but in the business cooperation was pretty good. Adi was reticent, pragmatic, Rudolph extroverted, aggressive. Adidas is the designer and technological innovation division, and Rudolph is the Adidas products to market, marketing experts. Early development Dassler Brothers looks really promising, but not to the point of striking. In 1928, Dassler made shoes for the first time in the Olympic Games debut, make them excited. By 1932, a man named Arthur? ????? German sprinter won a bronze medal at the Los Angeles Olympics meters, their joy is more palpable. At that time, Dassler Brothers company has grown into an annual sales of 10,000 pairs of running shoes and football shoes, size of the company considerable. They have 70 employees, of course, Mrs. Dassler had moved out of the laundry room, moved into a bankruptcy is because they bought a new shoe factory. The company's profitable, Adi enough for their cards to buy British-made motorcycle victory, he seems to enjoy this return, but also of gratitude and respect for all of this career brought him. For a 32-year-old former bakery apprentice workers, as a local small business is considered quite fortune, but he was not satisfied with this. "the world's lightest running shoes" In pursuit of a more robust, lighter, more efficient sneakers effort, he found himself lacking implement this idea require advanced manufacturing technology. He never received formal training shoe technology, purely self-taught, but now he felt that he had touched the ceiling technology. So the success of young entrepreneurs decided to temporarily leave the Herzogenaurach plant, back to school. He went Pirmasens participated in a shoemaking course, Pirmasens is an ancient city not far from the border with France, since the 1780s has been the center of the German footwear industry. He put last year course in 12 months compress finished school, learn to return all of Germany Adi soon became the most technically proficient, one of the most creative shoe master. It is said that Adi had to learn before the brothers promised to come back must create the "world's lightest running shoes," and he can achieve this goal, entirely due to the United States with his sensational track and field athlete Jesse? Owen Sri Lanka exchanges. For a long time, as a super fan of athletics Adidas, already know a lot about this name sprinters long before the 1936 Berlin Olympics, Owens made legendary achievements. In California, a track and field competition, Owens hit a day within four world records, the news soon spread to the body in Herzogenaurach Adi ears. So Owens arrived in Europe, Adi ask his friend about Wei Cier -? German track and field coach - for him to arrange a meeting with the Americans. "I want him to wear my running shoes." He said. The meeting scheduled for the night before the game, Adi bring all his equipment, drove to Berlin, he will give the 22-year-old sprinter showing his product. This meeting is an important moment in the life of Adi. 36 years old, he ushered in the first Olympic Games held at home, but he will launch his favorite set of products for this event. So, not to mention the marketing value of this moment - Rudolph will care about this issue - just for him personally, it must be an exciting time of excitement. Adidas cleats to Owens provided with a pair of brown gloves made of leather, handmade spikes from Sellin hand - is that for the production of the first pair of running shoes Adidas Herzogenaurach blacksmith. To Owens shoes are Adidas mix learned his craft at the time of the top works. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; the young athlete immediately fell in love with the new shoes Dassler Brothers company, and he was wearing these shoes, he took part in the Games finalists every game. Adi happily sitting Olympic stadium to watch his shoes, "Yong was" 100 meters sprint, 200 m sprint, 4 & times; 100 relay and long jump four medals, this may be the most brilliant in the history of Olympic track and field athletics performance. brothers separation Deus "Puma" Dassler brothers had hoped to continue to strengthen links between and sports stars, and prepare new products for the next Olympics, but these good intentions soon shattered, because the 1939 outbreak of the Second World war, the next Olympic Games is already 12 years after the. The end of the First World War, Adi was a teenager recruited stationed west line, this time he stayed in Herzogenaurach support arms, manufactured boots and anti-aircraft guns to Germany. Rudolph the army entered the war, and later became US prisoners released from prison until 1946 only. Dassler Brothers in the Franconian region postwar recession environment to restore this family business, but never has a very harmonious relationship between Adi and Rudolf, in 1948 their relationship to the apparently worsening. cooperation could continue no longer, they meticulously assigned the Dassler Brothers company's assets, the two brothers parted ways. Adi his first and last names together, established the Adidas brand; Rudolf pursue more vigorous and dynamic image, thus creating a Puma. son Rudolf and Adi's son Horst Amin - who as adults have joined their father's business - also kept his distance. While family and friends are not, and it would be a pity, but it is the two companies have achieved critical success factors Dassler family . Adidas, Puma VS. provides all the competition the two companies needed to stimulate their sides against each other to produce a confrontation like OCD general spirit, which continues to propel them to a competitor difficult to replicate other way to compete, to innovate . So, half a century after the brothers break, Adidas and Puma have easily maintained Europe's most well-known sports brand status, it is not accidental phenomenon. 1949 Adi became the head of his own company, when completely get rid of the annoying younger brother, he made his career in one of the most important commercial activity. Over the years, he has been tested in both sides of the sneaker stripes sewn on a few, such as Jesse? Running shoes on a Owens also prescribe stripes. Adidas is not from the brand's point of view, but for practical needs: shoes sewn on both sides of the strip, can provide greater support to the shoes. This is particularly true soccer shoes must be sewn on the three stripes instead of two, wear only comfortable, feeling only. This is a function of greater than in the form of a simple example, but let Adidas three stripes into this thing thinking. It will not be for his new company has greater value? Adi never showed extraordinary marketing skills, but he tells his own design and create protection tight, registered more than 700 patents, the equivalent of two weeks will be able to produce a patent. He also understood his new company Adidas needs a unique image, and any product area to be separated from his brother. So he decided to mark registered the three stripes of Adidas as a personal quality characterization. Since then, the mark appears on all of the shoes designed by him. While purely speculative, but it is reasonable to believe that if the two brothers did not break, Adidas will not feel the immediate need to make their own definition of a new corporate ownership, he may never considered necessary to register three stripes of the flag, however, he did! Adidas Adi thus created a concise and easy to instantly recognizable brand symbol, in subsequent decades, this symbol became the company's number one asset.When PUMA meets graffiti, 2017-06-08 14:19:24 PUMA recently announced its official PUMA IGNITE Disc officially on the famous science and technology series shows its running shoes in front of the public, and to cooperate with the four Japanese artist, four artists are their own distinctive artistic style of binding to the whole shoe shoes, to create excellent color contrast four different models available we choose these four artists are GraphersRock, MIKITYPE, Georgie Ichikawa, Hiroki Tsukuda. 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